Pictures in advertising are very expensive. Not in cost of good art work alone, but in the cost of space. From one-third to one-half of an advertising campaign is often staked on the power of the pictures. Anything expensive must be effective, else it involves much waste. So art in advertising is a study of paramount importance.
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Have a look.
If you continue to focus on the cross in the center of the image you will notice that .. the circle of violet circles will soon DISSAPPEAR completely .. and you will see only the green spot (which is actually violet).
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